To Blog? Or To Wiki? - Week 5 Activity

So we've discussed how a printing organization uses Enterprise 2.0. We've talked about how a motor company uses Enterprise 2.0. So what about a organization that provides scientific research? 

One of the biggest and well known scientific research organization which has made use of Blogs and Wikis is the Commonwealth Scientific and Industrial Research Organisation (CSIRO). They were once known as the Advisory Council of Science and Industry when they were originally formed in 1926 and have made many notable inventions like aerogard and Wi-Fi.

CSIRO have their own Blog site and Wiki site. The scientists there use their blog site to talk about anything scientific but mainly, to get the word out about things you would not generally hear on TV or any where else really. Thus, they are trying to get the word out about the on going research being done by their company and release information so the public can comment on their processes and increase awareness.  Such blogging and sharing of information defines the demand forecasting lever of the operations and distributions of the value chain. An example of one of their blogs is titled 'Ghostbusting in the Gulf' which explains how debris in the ocean are affecting the marine life and CSIRO research to pin point a solution. This example makes the reader want to support the cause and become more aware of the issues out their and thus giving CSIRO bonus points to their reputation.

CSIRO Wiki page is a place to learn workplace procedures and protocols as well as the general organizations architecture. Just like any wiki, it is open to the public to read and edit and add. The page itself is still incomplete, however, it is a good place to collaborate between internal and external users. From the McKinsey Global Institute report, this would be an example of the 9th value lever which is defined as intra- or inter organizational collaboration and communication via the use of social technologies. CSIRO wiki page enhances their business by allowing to everyone to work on similar topics, reduces time on searching and communicating with other team members. This also leads to thought leadership and therefore individual reputation boosts which can be seen as a Marketing lever as it makes the business look more professional and open for further partnerships.

Both sites focus on collaboration and communication between all users which is how these social tools enhance CSIRO's business. So which profession do you think benefits the most from these social tools? Thank you for reading!