Walmart the Social Bug - Week 7 Activity

So everyone is using some kind of social tool to somehow enhance their organization. So far I've talked about VistaPrint, Ford and CSIRO. Today's organisation resides in the retail sector and is one of the biggest retail store better known as 'Wal-mart'. 

What is Wal-mart you ask?

It is an American franchise which acts as a grocery store and an automotive repair shop. It is very similar to that of Big W catering for your every day needs. They have made use of every social technology like Facebook, Twitter, Google+, Pinterest, Youtube and LinkedIn. By being connected to all the social media, Wal-mart is able to get its name out to create a strong presence within the community.

One of the great things about using all these social tools are that they are able to advertise certain products. According to McKinsey's report, Wal-mart demonstrates the 4th lever of using social technologies to gather insights. Wal-mart advertises products depending on the chosen theme for that period on their social pages . The information Wal-mart can gather from Facebook and Google+ is how individuals react, comment and like these themed posts. This allows Wal-mart to sell specific items to an individual according to the data gathered from their use of social tools. 

Wal-mart also has a Pinterest and Youtube account. This can be interpreted as the organisations personality as only selected images are uploaded and each video tells a different story. Through Twitter, they promote employees and events to get followers more involved. By displaying a positive and a connected community, Wal-mart bolsters their reputation which can result in increased sales and customer intake. 

So what all these social tools have in common is that they allow customers to comment and talk about their interests. According to McKinsey's report, this is a representation of the 5th lever where Wal-mart uses all these social tools to communicate and interact with their customers and employees. From advertising discounted products on Facebook to uploading videos about Wal-mart helping the community on Youtube, Wal-mart has successfully made use of social technologies as a retail organization.

Thanks for reading. Hope you got something out of this and a laugh from the picture. Come hit me up on my page if you want to talk about anything else!